Template-Type: ReDIF-Paper 1.0 Author-Name: Ian Walker Author-Name-First: Ian Author-Name-Last: Walker Author-Name: Rhys Wheeler Author-Name-First: Rhys Author-Name-Last: Wheeler Title: The Decline and Fall of UK Lotto Abstract: UK lotto sales have fallen by 60% from its heyday in 1996 (just two years after the introduction of the game) when weekly sales were close to £100m, to £40m per week in nominal terms by 2013 (and, with inflation averaging 2.9%, the real fall in sales revenue was approximately 75%). The aim of this paper is to estimate the demand for lotto - so as to understand the fall in lotto sales revenue, and to evaluate attempts since 2013 to arrest the fall. Creation-Date: 2018 File-URL: http://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/lums/economics/working-papers/LancasterWP2018_022.pdf File-Format: application/pdf Number: 247054751 Classification-JEL: I3, I31, D8 Keywords: gambling, lotto, problem gambling, mediation, well-being Handle: RePEc:lan:wpaper:247054751